Don’t we all love predictability in the market. Agreed, some will find volatility more profitable. We all knew Singapore is stable, few outsider will consider this as the condition for predictability. Data scientist can’t have a simpler job than this. And how did I come to this conclusion ? By…

If you are reading the latest consumer food basket report, I bet you are late. Why ? The consumer behavior in 2021 is not the same as 2018 or 2019. This divergence can still be explained as the time scale is in years. But in category like food, two consecutive…

Because what you see could have been hand crafted. With right mix of talent, imagination and effort, one can attempt to create that social media ‘trend’. When someone tells you an event or a person is trending, ask in return — is it ‘organic’ or ‘hand-made’ ? …

‘Consumers are at home’ is a ‘black swan’ event. It came unexpectedly and will go just as unexpectedly. At least, we can hope so. Comfort and convenience food are doing the rounds to get across the point that ‘consumers are at home’. This outlier period in recent consumer history has…

That our favorite noodle is Hakka Noodles. And we like rice noodles and regularly look for it. The pandemic has only given hakka the intensity but both have made their mark even before the covid19 lock down and trend in ‘comfort food’ picked up. Consumer whispers to us all the…

One could say that batter is not getting the importance it deserve. So far packaged batter is primarily used for dosa and idli. And why stop there ? It could easily become the primarily ingredient for host of new dishes. It can make home cooking easy and fun ! One…

And it’s packaged juice. It needed a pandemic to lift itself after falling for past 5–6 quarters. The trajectory of juice is unique. It just saw sharp fall in early 2019 and stayed there. To confirm this we searched for sector report or news story that might have captured this…

Indians have taken a liking to Thai curry. From no trace of significance in 2018, Thai curry is the 4th most popular curry in 2020. Egg and Fish being the 1st and 2nd in people’s interest when they explore curry online. Indians, in general, with its love for ‘spicy’ would…

The roads were deserted. One left home only when it was absolutely unavoidable. This was the scene from March end that continued for few more weeks. Confined in, one would expect our eating or taste bud to reflect this reality. And it did for the most but Pani Puri. The…