I wouldn’t have known this, until I ran the analytics

source: https://www.instagram.com/vishakhaart/

That our favorite noodle is Hakka Noodles. And we like rice noodles and regularly look for it. The pandemic has only given hakka the intensity but both have made their mark even before the covid19 lock down and trend in ‘comfort food’ picked up. Consumer whispers to us all the time. I also cannot help but find the connection with south-east Asian cuisines (Thailand, Vietnam, Indonesia), which Indians have taken so favorably too.

Every time we hear a discussion around ‘maida in noodles’, we immediately see ‘atta noodles’ as the alternative. But that needn’t be. It would be interesting to have the numbers on atta and evaluate if it has displaced other flavor or it has expanded the noodle segment with more choices for the consumer.

Looks like hakka has grown in strength and will top of our noodle pick next time we go for the ‘Chinese’. So hakka makers, stock up !

Interest in rice noodle is steady ! And the choice could be direct (‘we want rice noodles’) or we may prefer a certain variety a ‘thai’ or ‘pad thai’ (both are rice based). Indians have their own version in sevai, but they are not exactly eaten as a noodle.

Indians have taken a fancy to variety (or maybe we just started tracking it). Its not just Chinese which is our friend when it comes to Noodles. Japanese, Korean, Thai, Malaysian, Cantonese, Singaporean, Tibetan all have caught on.

Takeaways

  1. Interest in noodle (overall) dropped in March and April and started recovering from May. But we are still not close to the level seen during the second half of 2019.

Data source : Google

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I like to decipher patterns whether it’s from robot sensor or digital footprints left by humans. AI, Robotics, Mathematics & Poetry interests me

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